Perky Jerky: Clever Name, or Clever Concept?


When I see a product like this, and its named Perky Jerky, I have to ask myself; which came first, the name or the concept? I have to admit many times I will come up with a phrase, be insanely tempted to buy the domain name, and then build a site around that.

Then I realize sites take time to build, and I watch TV instead.