Sussex Safer Roads Commercial; A Piece of Art

When I see a commercial this well executed it makes me think of how poor our state of advertising is, and how many missed opportunities have gone by. Each commercial gives us a 15-60 second window to create a piece of art that will last in someones mind.

I would like to think this concept was one person who had the vision, and was able to dig through the distractions to make sure it got made correctly.